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Through nine albums with Super Furry Animals, two with Neon Neon and handful of solo LPs, Gruff Rhys has distinctively documented the lives of others. These stories have been set to pop music heavily seeped in timeless melody and wide-eyed wonder.

As a record, American Interior sits proudly next to his very best – the result of two decades honing a truly unique musical vision. If this is an outsider’s vision, long may Gruff Rhys continue to map out the peripheries.

In an age where rock’n’roll is increasingly the preserve of worthy men setting their careful explorations of modern life’s minutiae to music, anyone seen to be ambitiously pushing at the medium’s perceived boundaries is going to look like an outsider. By that principal, where to place Gruff Rhys and his new album American Interior – an interconnected collection of songs documenting the true story of a Welsh explorer’s fantastical journey across the heart of the unmapped American continent in the late 18th century – really is anyone’s guess. Maybe it takes an outsider to get under the skin of rock’n’roll’s very best tales?

*”These are epic soundtracks for the lost adventurer within us all.”
Mojo 4*

“full of wit, originality and indelible tunes,” – 5/5 The Guardian.